In the UK, TikTok is launching an ad-free membership service that costs £3.99 (about $5.44) a month. Users who are at least 18 years old will be able to access the new product, which will launch over the next few months. Ads will not appear on TikTok for users who join up for the subscription, and their information will not be used for advertising. The General Data Protection Regulation (GDPR) in the United Kingdom, which forbids businesses from gathering users’ personal information for advertising reasons without their agreement, was probably the driving force for the introduction. TikTok’s UK managing director, Kris Boger, stated in a news release that “choice for our community and growth for UK businesses go hand in hand.” “While our new ad-free option provides individuals more choice over their experience, advertising on our platform is already helping thousands of British businesses meet new customers, grow sales, and create employment.”
