GoPro is undergoing a significant transition within its executive leadership team, tapping a seasoned internal veteran to lead its financial operations. The action camera giant announced that Brian Tratt will officially become the company’s Chief Financial Officer on March 17.
A New Era for Financial Leadership
Tratt, 42, is no stranger to the inner workings of the company. Since joining GoPro in 2012, he has climbed through the ranks, serving in pivotal roles including senior director of financial planning and analysis (FP&A) and corporate controller. Most recently, he held the position of vice president of finance, a role he stepped into in August 2024.
Before his decade-plus tenure at GoPro, Tratt built his foundational expertise as an audit manager at KPMG. His deep institutional knowledge is expected to provide a seamless transition as the company continues to navigate the evolving consumer electronics market.
Brian McGee Steps into the Presidency
The move comes as the current CFO, Brian McGee, prepares to take on a broader leadership mandate. McGee, 66, will transition into the role of President while maintaining his existing responsibilities as Chief Operating Officer.
McGee joined GoPro in 2015, bringing extensive experience from the semiconductor industry, specifically from his previous tenure at Qualcomm. During his time as CFO, he has been a central figure in GoPro’s financial strategy and operational shifts. By retaining his COO title alongside the Presidency, McGee will continue to play a critical role in the company’s daily management and long-term vision.
Strategic Continuity
This leadership reshuffle signals a preference for continuity and internal growth. By promoting from within, GoPro ensures that its financial steering remains in the hands of a leader who intimately understands the brand’s history and product roadmap, while keeping its most experienced executives in high-level strategic positions.
