Snapchat is officially entering the awards circuit. The social media giant has announced it will host its first-ever creator awards show, titled “The Snappys,” on March 21. This move signals a shift in how the platform views its most influential users, moving from simple content creators to recognized cultural architects.
Celebrating Digital Artistry
The event is designed to celebrate the individuals who define the platform’s unique culture. According to Snapchat, “The Snappys” will honor creators not just as users, but as artists and entertainers who build community through their screens.
The ceremony will feature a wide array of categories, including:
- Spotlight MVP
- Best Storyteller
- Breakout Creator of the Year
Beyond these top-tier titles, awards will be handed out across various niches, including fashion, beauty, sports, music, food, and gaming. The platform will also recognize specific achievements in comedy, collaboration, and overall cultural impact.
A Star-Studded Gala
The awards show will take place at Snap Inc.’s headquarters in Santa Monica. Comedian and creator Matt Friend is set to host the evening, which will bring together industry leaders, special guests, and the platform’s top talent. A major highlight of the night will be the presentation of a Lifetime Achievement Award to DJ Khaled, a longtime power user who has become synonymous with the Snapchat experience.
The Broader Industry Trend
Snapchat is the latest major player to launch a dedicated awards program to retain talent. Instagram recently introduced its “Ring” awards, and TikTok held its first live U.S. awards show late last year. By hosting a traditional, live ceremony, Snapchat is positioning itself as a legitimate pillar of the entertainment industry, mirroring the prestige of legacy media awards for a new generation of digital stars.
Snapchat expects to release a full list of nominees and further event details in the coming weeks.
